Don’t Forget Your Offline Copywriting
In the rush to optimise everything that goes under the heading of online copywriting, so many companies make the mistake of overlooking their offline marketing activities. What should be happening of...
View ArticleHow To Create Effective Press Ads
‘COPYWRITING SHORTS’ #103 As a copywriter, I’ve noticed an increasing prevalence of press ads that show no creative skills whatsoever. Typical of this is where a photo of the product/service is...
View ArticleIntegrated Marketing and The Endless Echoes of Mad Men
In case you hadn’t noticed, ‘integrated marketing’ has come full circle. Back in the day, when Mad Men roamed Madison Avenue and TV advertising was the new kid on the block, everyone wanted a slice of...
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